Attorney General John Suthers Warns DSW Customers of Potential Identity Theft and Calls on DSW to Notify Colorado Consumers

DENVER - Colorado Attorney General John W. Suthers today advised consumers who have used credit cards to make purchases at DSW Shoe Warehouse stores since October 2004 to contact their credit card issuers immediately. DSW’s parent company, Retail Ventures, Inc., announced yesterday that certain personal financial information of its customers has been compromised. DSW has six stores in Colorado (Littleton, Westminster, Cherry Creek, Broomfield, Lakewood, and Colorado Springs).

Suthers also called on DSW to immediately contact each Colorado consumer that is affected, and to inform them of the breach and urge them to review their credit card accounts and credit reports for suspicious activity.

 "I am extremely concerned about the recent wave of security breaches that have affected consumers personal and financial information,” said Suthers. “I am encouraged that DSW has disclosed the unauthorized access to sensitive customer records, and I call on the company to notify every affected Coloradoan as soon as possible.”\According to DSW, the company has identified consumers whose credit card and other purchase information has been accessed by unauthorized third parties, and has notified affected credit card companies and banks.

DSW has advised customers to call DSWs toll-free special assistance number, 1-800-314-0224, for more information. In addition, consumers should review the information on the Attorney General Web site ( for more information on preventing identity theft and what to do if their personal financial information is compromised.


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